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WEB-SITE/WEB-HOUSE (Housing Mass Customization_2004). Tutors: Lars Spuybroek, Manfred Grohmann and Andreas Ruby. Web-master: Roberto Pelliccia (Naivstudio) “WEB-SITE/WEB-HOUSE looks carefully at a very new issue in design which is called ‘mass-customization’: how can we make objects – in this case houses – that are designed as for an individual, but have the pricing of a mass-product? Generally the answers that are given to this question are purely of a technological nature. WEB-SITE/WEB-HOUSE investigates new ways to use technology and mass-media. There is a strong political sense behind it: How can we deal with the forces of globalization (which are often forces of atomization and individualization) and re-organize them as positive and contributing to social fabric?” (Lars Spuybroek).